Hi, I'm Sean.
UX/UI lead and mentor.

I started out in graphic design and moved into digital and UX/UI in 2010. Today I am a product design consultant at Equal Experts, working with global clients, and I help students and juniors navigate the complexities of the UX world.

How I can help Get in touch
100+
students mentored
190+
mentor calls
18 yrs
in design
Portrait of Sean Dunn
Open to
Mentoring and freelance projects
Tell me where you are and what you're working towards.
Brands I've worked with
John Lewis Partnership
Waitrose & Partners
Merlin Entertainments
Vodafone
IBM
Nedbank
Absa
Investec
About

Where I've come from

I know what it feels like to start again in a new field, which is why I enjoy helping people do it. As a UX mentor, I review portfolios and CVs for students, juniors and career changers who are applying for their first UX or UI design role.

Jul 2022 – Present
Product Design Lead (UX/UI)
Equal Experts · South Africa, working with global clients remotely
UX Consultant, John Lewis / Waitrose · Aug 2025 – Present
  • UX/UI improvements to the call centre Salesforce software
  • Site visits, prototyping, user testing and analytics
  • Sandbox R&D and stakeholder workshops
UX Consultant, Merlin Entertainments · Aug 2024 – Mar 2025
  • Mobile app prototyping and research
  • Design system, tokens and theming across multiple brands
UX Consultant, John Lewis · Jul 2022 – Jul 2024
  • iPhone trade-ins discovery and a website footer redesign
  • Search bar and results, and live chat and AI enhancements
  • Login, registration, checkout and account
  • Loyalty programme onboarding and sign-up
Mar 2025 – Present
UX design mentor
UX Design Institute · Part-time, remote
One-to-one mentorship to help students navigate the expectations of the industry, with project reviews, Figma tips and tricks, industry insights, and portfolio and CV advice.
Nov 2017 – Jul 2022
UX Design Lead, Vodacom
Johannesburg and Midrand · UX Design Lead from Feb 2020, Senior UX Designer before that
Led the user experience of the mobile channels (My Vodacom app, USSD and chatbot): UX/UI design, design debt, user research, team management and workshops, working in agile squads with business, analytics and development teams. We tracked TNPS, app store ratings and customer insights to guide design decisions.
In 2018 I spent three months in London representing Vodacom on the My Vodafone app, designed for all Vodafone markets alongside designers from the UK, Spain, Italy and Ireland.
Aug – Nov 2017
UX/UI Lead, IBM
Sandton · Contract
Design and usability of an API marketplace following Open Banking principles, and led the front-end developers to make sure the finished product matched the designs.
May 2010 – Jul 2017
Owner and UX/UI designer, Sejadu Design
Self-employed
Digital and UX/UI work for clients and agencies, including Investec, Nedbank, Liberty, McDonald's, ABSA, Massmart and Sage: UX/UI design, client liaison, workshop facilitation and user research.
Mar 2008 – Apr 2010
Graphic designer, Graphic Development
Full-time
Packaging and point-of-sale design for retail environments, mainly for Pepsico and its brands.
Mentoring

How I can help you

The kinds of sessions I offer for job seeking and career progression, from UX portfolio reviews and CV reviews for career changers to ongoing mentoring.

Prices in euros (EUR).
30-minute mentor chat
A relaxed half hour to talk through where you are, ask anything about the UX job market, or find out whether mentoring is a good fit. No preparation needed.
€45
Book this
Written portfolio review
Notes on your structure, your process, the value you show and what a hiring manager sees in two minutes. No call needed.
€45
Book this
Live portfolio review
A 45 to 60 minute video call where we go through your case studies together. You get the recording to come back to.
€90
Book this
CV, portfolio and LinkedIn review
A 60 minute video call, especially for career changers. We match your CV to the job specs you're applying for and make your past experience count.
€140
Book this
Three-session package
Three 45 to 60 minute calls over a few weeks, built around one goal, such as being ready to apply. We review, you improve, and we review again.
€230
Book this
Monthly mentoring
Two 45 to 60 minute calls a month plus written feedback in between, for when you want someone alongside you through the whole job search.
€190 / month
Book this
Not sure which one fits?
Tell me where you are and I'll suggest a starting point.
Get in touch
Process

How we'd work together

Simple, and the same whichever option you choose.

01
Tell me where you are
A short note about your background, your portfolio and the role you're aiming for.
02
Pick a focus
We agree what matters most first: your case studies, your CV, or how to approach applications.
03
Review and talk
I go through your work and give honest, specific feedback, in writing or on a call.
04
Improve
You make the changes. On monthly mentoring, you can send me written questions between calls.
05
Review again
We look at what changed and decide the next step.
Expertise

Skills

If your team is looking for help with any of these, you're welcome to get in touch.

Research
  • User interviews and affinity mapping
  • Usability testing, from planning to findings
  • Journey maps and user flows
  • Competitor analysis and analytics
Design
  • UX and UI design
  • Figma and prototyping
  • Design systems, set up and tidied
  • UX and accessibility (WCAG) reviews of websites and apps
Working in teams
  • Agile delivery
  • Developers and stakeholders
  • Explaining the thinking behind design decisions
  • Remote work across time zones
Mentoring
  • Portfolio and case study reviews
  • CVs for career changers
  • Interview practice
  • Choosing a specialism
Writing

What I'm writing about

UX/UI Mentor Musings is a LinkedIn series that starts from a question students ask me and shares what I'd say, to start a conversation rather than to have the last word.

#1
My projects are all from the course. Is that enough for my portfolio?
#2
Is AI going to take my job?
#3
What's it like working with developers and stakeholders? What if they ignore my research?
#4
When should I start applying for my first UX job?
#5
I'm coming from another design field. How do I make my CV work for UX?
Follow the series on LinkedIn
Testimonials

What students say

“These are nuggets of wisdom. I was going crazy wondering if this is how it normally is, with one person having to take all the notes. I'm glad you confirmed that it's a group effort.”
UX/UI student
Philippines
“That's really helpful. I was definitely getting in over my head and overthinking it. Thank you, I really appreciate it.”
UX/UI student
United Kingdom
“I know we flew through a lot of material, but what you showed me will really help me finish off the prototyping.”
UX/UI student
Ireland
“It's been great to meet you, and thanks for all the information.”
UX/UI student
United States

Lightly edited for readability from my mentoring calls. Shared without names.

FAQ

Good to know

How many projects does a UX portfolio need?

It's less about the number of projects and more about how you present them. Two or three well-explained case studies are enough to start. If you only have one or two, add a smaller one where you tackle a problem you run into regularly, or explore how AI could help with it.

Can you help me move into UX from another career?

Yes. Career changers are often surprised by how much of their past experience counts. We match your CV to the job specs you're applying for and show how your earlier work fits.

Is the mentoring online?

Yes. Calls are by video and written reviews are sent by email, so you can be anywhere in the world.

Do I need a finished portfolio?

No. A rough structure or a single case study is enough to start. It's easier to shape a portfolio early than to fix it at the end.

What should I send before we start?

A link to your portfolio, your CV, the kind of role you're aiming for, and the one thing you'd most like feedback on.

Which time zones do you work in?

I'm in South Africa (UTC+2) and mentor students in Europe, the US, Africa and Asia. Tell me what suits you and I'll find a slot.

Can you promise I'll get a job?

No, and nobody honestly can. What I can do is tell you clearly what I see in your work and what I'd change, based on what I've looked for when hiring and what I've seen across many mentoring calls.

Let's talk

Send me a short note about where you are and what you're working towards, or about the project your team has in mind. I'm in South Africa and work with people across many time zones, so I'll find a time that suits you.

Email me sean@dunn-digital.co.za · LinkedIn